數位行銷企劃(SEO、Google 廣告、網站優化) (電腦製造業 彈性上下班) (行銷企劃人員)
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月薪
50000元以上
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3年以上工作經驗
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大學
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求才人數:1人
We are looking for a results-driven Digital Marketing Specialist to join our marketing team. This role will focus on managing and optimizing Google Ads, keyword strategies, and SEO performance to enhance online visibility, traffic quality, and lead generation. The position will also support website management and social media execution, ensuring consistent brand messaging and effective digital engagement across platforms.
Key Responsibilities:
• Plan, execute, and optimize Google Ads campaigns, including search, display, and remarketing
• Conduct keyword research, performance analysis, and ongoing optimization to improve ROI
• Develop and implement SEO strategies, including on-page optimization, content alignment, and performance tracking
• Monitor and analyze digital marketing performance using tools - Google Analytics and Google Ads
• Manage and maintain company websites, including content updates, SEO implementation, and coordination with internal or external teams
• Support social media management, including content posting, scheduling, and performance tracking across major platforms
• Collaborate with internal teams to ensure digital marketing activities align with overall marketing and business goals
• Prepare regular reports and insights to support data-driven decision-making
我們正在尋找一位具成果導向的數位行銷人員加入行銷團隊。此職務將專注於 Google Ads 廣告管理與優化、關鍵字策略規劃及 SEO 成效提升,以強化線上能見度、提升流量品質並促進潛在客戶開發。此職位同時將支援 網站管理與社群媒體執行,確保品牌訊息一致並有效提升數位互動成效。
工作內容
• 規劃、執行並優化 Google Ads 廣告活動(包含搜尋、展示與再行銷)
• 進行 關鍵字研究、成效分析與持續優化,以提升廣告投資報酬率(ROI)
• 制定並執行 SEO 策略,包含站內優化、內容規劃及成效追蹤
• 使用 Google Analytics、Google Ads 等工具,監控並分析數位行銷成效
• 負責 公司網站管理與維護,包含內容更新、基本 SEO 設定,並與內外部團隊協作
• 支援 社群媒體管理,包含內容發布、排程與成效追蹤
• 與內部相關團隊合作,確保數位行銷活動與整體行銷及營運目標一致
• 定期彙整成效報告與數據分析,協助決策制定