公司簡介
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
尼爾森(NYSE:NLSN)是全球領先的資訊和媒體集團,在市場行銷、消費者資訊、電視以及其他媒體測量、網路情報資訊以及行動通訊測量。尼爾森公司的業務活動遍及全球約100 個國家,總部設在美國紐約及荷蘭的Diemen。更詳細的資訊可以參考www.nielsen.com
尼爾森1981年進入台灣市場。迄今,台灣公司尼爾森行銷研究顧問股份有限公司設立於台北,並於台中及高雄皆有辦公室,擁有近三百位專職人員。我們正在尋找具有客戶服務或行銷相關經驗菁英加入尼爾森!